Sample Letter/Email One – Ask Your Contact for a Donation

To ask your friends, family members, and co-workers for a donation, copy and paste the sample below in an email or letter.

Subject Line:  Help change a life this holiday season


Help Make a Difference Through My Online Red Kettle

Hi  (enter contact name),

This holiday season, I’m raising funds to support the mission of The Salvation Army through the 2013 Online Red Kettle. Instead of standing outside like the many Bell Ringers you see this time of year, I’m reaching out for support online as a virtual Bell Ringer. Will you help those in need by donating to my Online Red Kettle today?

The money I raise will go toward essential services and programs that benefit people who need it most. Generous donors enabled The Salvation Army to provide nearly 60 million meals to the hungry and 10 million nights of shelter for individuals and families in need last year – and I’d like to help them continue to do the most good in my community this Christmastime and in the coming year.

Other programs provided by The Salvation Army throughout the year include Youth Shelter Intervention Programs, Drug and Alcohol Rehabilitation Services, and job referrals to those out of work. Watch videos of how your donation will change lives all year long.

I need your help. Please show your support by going to my Online Red Kettle and making a contribution: (enter your personalized web address).  My goal is to raise (enter your personal fundraising goal) – and every donation counts!

I appreciate your consideration. Together, we can use this season of giving to change lives for the better.

Thank you for your support,

(Enter Your Name)